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Sales effectiveness
brand fan ladder of loyalty helps prevent sales problems
Small Business Sales Problems Sales problems for small businesses typically have three things in common:  The business owner is the “rainmaker” but isn’t trained in sales.  There is no coherent sales process or marketing system.  New clients come from referrals from current clients. Client referrals almost always result in prospects but most businesses focus on...
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Tell people about your sales value proposition
Your Sales Value Sales value is everything.  It is a major reason people choose your service or product. If the service is provided by you, then it’s the what you bring to the relationship.  If you are bringing a product to the customer, then it’s the sum of the product plus the what you bring....
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