Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...Read More
Direct Mail Is Alive Direct mail is alive although it is losing favor with a lot of internet oriented marketers. Why? Does it not have the same pull it once did? Is it because it stopped working or because the ROI isn’t there? Or is it just an emotional race to Internet marketing? If properly,...Read More
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call. Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...Read More