17 Marketing Tips:
How to Market Your Featured Article
The local business newspaper, like the Business Review, or daily just interviewed you for a feature article on you and your company complete with your picture. What are you going to do to maximize the benefit? How much time do you have to organize your team to take maximum advantage of this opportunity?
Here are the key 17 Marketing Tips:
1. Tell your employees about it and how to handle any inquiries.
2. Have your customer service and sales people mention it on all phone calls.
3. Frame it for your lobby or other high traffic area.
4. Get enough reprints from the newspaper to cover your current clients and key prospects.
5. Personally call any client or prospect whos name appears in the article.
6. Send a direct mail piece to your clients. Include a reprint of the article and a cover letter personally signed by you, the CEO.
7. Send a direct mail piece to your key prospects. Include a reprint of the article and a cover letter signed by your CMO.
8. Your reps can do the same using approved content.
9. Send a letter about the article to your industry journals, societies and any prospective speaking engagement.
10. Include a reprint in your company portfolio package.
11. Summarize key sections for use in your website, line cards, brochures and other media.
12. Create a press packet and send to all standard local media outlets such as TV and radio stations.
13. Create an email blast to coincide with the online publication of your article.
14. Note it in the news section of your website and include a downloadable version.
15. Send a Tweet when it appears with link to newspaper. Send another when you add it to your website.
16. Make an entry on your corporate Facebook account and have all your key team members do the same.
17. Write a press release for the web and place it with key PR websites.
Marketing Advice, Planning and Performance
NicheMarketer provides marketing advice, planning and performance help. Jim Shumate personally works with you to maximize your return on marketing investment. Jim is available to consult with his clients on building effective, profitable marketing campaigns.
Call Jim at 888-820-3466 for help with marketing.
Call Jim at 888-820-3466 for assistance, request a call, or ask for a free marketing evaluation (to the right).
